Books: Business
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Marketing Your Services : A Step-By-Step Guide for Small Businesses and Professionals
by Anthony O. Putman
How to market your services, whether you are a small-business owner looking for increased sales or an independent professional seeking new clients. Shows how to define specific markets, focus advertising efforts there profitably, and differentiate your business from others in the public eye.
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
by Jay Conrad Levinson
Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.
The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business.
Note: book descriptions are provided by Amazon.com.
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